1. Who we are

Mewthy operates this store and website, including all related information, content, features, tools, products and services, to provide customers with a curated shopping experience. These services are referred to in this Privacy Policy as the “Services”.

Mewthy is powered by Shopify, which helps us provide the Services to you.

2. Personal information we collect

When we refer to “personal information”, we mean information that identifies you or can reasonably be linked to you.

• Contact details: name, billing address, shipping address, phone number and email address.
• Payment and transaction information: payment details, transaction details, order history and payment confirmation.
• Account information: login details, preferences, settings and saved information.
• Order and shopping activity: products you view, add to cart, purchase, return, exchange or cancel.
• Communication information: support requests, contact form messages and other communications with us.
• Device and usage information: IP address, browser type, device information, pages visited and website interactions.

3. How we collect information

We may collect personal information in the following ways:

• Directly from you when you place an order, create an account, contact us or subscribe to emails.
• Automatically through our Services using cookies, pixels and similar technologies.
• From service providers such as Shopify, payment providers, shipping partners and analytics tools.
• From partners or third parties where permitted by law and where needed to provide or improve our Services.

4. How we use your personal information

To provide and improve our Services

We use your information to process orders, accept payments, arrange shipping, manage returns or exchanges, provide customer support, maintain your account and improve your shopping experience.

To process transactions

We use your personal information to complete purchases, confirm payment, send order updates and deliver products to you.

To communicate with you

We may use your information to respond to questions, provide support, send order confirmations, shipping updates or important service messages.

For marketing and promotions

If permitted by law, we may use your information to send marketing emails, promotional messages or personalized offers. You can unsubscribe from marketing emails at any time.

For security and fraud prevention

We use personal information to help protect our website, detect suspicious activity, prevent fraud and provide a safe shopping experience.

To comply with legal obligations

We may use your information where necessary to comply with applicable laws, regulations, legal processes or enforce our terms and policies.

5. How we share personal information

We may share your personal information with third parties where necessary to operate our store and provide our Services.

• Shopify: our store is powered by Shopify.
• Payment providers: to securely process payments.
• Shipping and fulfillment partners: to deliver your order and provide shipping updates.
• Service providers: such as IT, analytics, support tools and cloud services.
• Marketing and advertising partners: where permitted by law.
• Legal or regulatory authorities: where required by law or legal process.
• Business transfers: if our business is involved in a merger, acquisition or sale of assets.

6. Shopify and third-party processing

Our Services are hosted by Shopify. Information you provide through our store may be transmitted to and processed by Shopify and its service providers.

Shopify may process personal information to provide, improve and secure its platform, including services used by Mewthy.

To learn more about Shopify’s privacy practices, visit: https://privacy.shopify.com/en

7. Cookies and tracking technologies

We use cookies and similar technologies to operate our website, remember preferences, improve performance, analyze traffic and support marketing activities.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain parts of the website or checkout experience.

8. Third-party websites and links

Our Services may contain links to third-party websites, platforms or services, such as social media platforms or external marketplaces.

We are not responsible for the privacy practices, security or content of third-party websites. When you visit third-party websites, you should review their privacy policies and terms.

9. Children’s privacy

Our Services are not intended for children under the age of majority in their jurisdiction.

We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so we can take appropriate action.

10. Security and retention

We take reasonable measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure.

We retain personal information for as long as necessary to provide our Services, complete transactions, comply with legal obligations, resolve disputes, prevent fraud and enforce our agreements.

11. Your rights and choices

Depending on where you live, you may have certain rights regarding your personal information.

• Right of access: request access to the personal information we hold about you.
• Right to correction: request correction of inaccurate or incomplete information.
• Right to deletion: request deletion of certain personal information, subject to legal exceptions.
• Right to portability: request a copy of your personal information in a portable format.
• Right to object or restrict processing: object to or restrict certain processing activities.
• Right to withdraw consent: withdraw consent where we rely on consent.
• Right to opt out of marketing: unsubscribe from promotional emails at any time.

We may need to verify your identity before processing certain requests.

12. Rights for EEA and UK customers

If you are located in the European Economic Area or the United Kingdom, you may have additional rights under applicable data protection laws.

These may include the right to access, correct, delete, restrict or object to the processing of your personal information, and the right to lodge a complaint with your local data protection authority.

For the purposes of applicable data protection laws, Mewthy is the data controller of your personal information where we determine the purposes and means of processing.

13. International transfers

We may transfer, store or process your personal information outside the country where you live.

Where required, we rely on appropriate safeguards for international transfers, such as recognized contractual protections or other lawful transfer mechanisms.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements or operational needs.

When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page.